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With the 1984 Los Angeles Olympics approaching corporate sponsorship for cycling has grown as the sport gained popularity in 1983. Bicycle companies such as Raleigh, and Schwinn were sponsors, but also non cycling related companies such as 7-11 and…

From Wende Cragg: Newspaper article regarding the benefits for large corporations in sponsoring bicycle races and tours. By Jennifer Parmalee. Independent Journal (location of publication unknown). Tuesday, August 2, 1983. Page B4.
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